Saltlakecitychristmaslights.com Privacy Policy  

Introduction

This Privacy Policy outlines Salt Lake City Christmas Lights LLC (“we”, “our” or “the Company”) practices with respect to information collected from users who access our website at www.saltlakecitychristmaslights.com
 (“Site”), contact us by phone at 801-214-8254, by email at cole@saltlakecitychristmaslights.com
, or otherwise share personal information with us (collectively: “Users”). Our principal place of business is 347 East 4020 South, Mill Creek, Utah 84107, and our service address listed on the Site is 11560 South State Street, Draper, Utah 84020, United States.

Grounds for data collection 

Processing of your personal information (meaning, any information which may potentially allow your identification with reasonable means; hereinafter “Personal Information”) is necessary for the following purposes:

Performance of a Contract – to schedule appointments, provide quotes, install and remove holiday lighting, process payments, and deliver related services.

Legitimate Interests – to keep accurate records of jobs, maintain cards on file, follow up with customers regarding their installations, and improve our services.

Legal & Regulatory Requirements – to issue and maintain invoices, comply with tax reporting, and meet financial record-keeping obligations.

Consent – to send promotional emails, text messages, or other marketing communications, where you have opted in or where permitted by law.

When you use the Site, you consent to the collection, storage, use, disclosure and other uses of your Personal Information as described in this Privacy Policy.

We encourage our Users to carefully read the Privacy Policy and use it to make informed decisions.

What information we collect?

We collect two types of data and information from Users.

1. Non-personal Information
The first type of information is un-identified and non-identifiable information pertaining to a User(s), which may be made available or gathered via your use of the Site (“Non-personal Information”). We are not aware of the identity of a User from which the Non-personal Information was collected. Non-personal Information which is being collected may include aggregated usage information and technical information transmitted by your device, including certain software and hardware information (e.g., the type of browser and operating system your device uses, language preference, access time, etc.) in order to enhance the functionality of our Site. We may also collect information on your activity on the Site (e.g., pages viewed, online browsing, clicks, actions, etc.).

2. Personal Information
The second type of information is Personal Information, which is individually identifiable information, namely information that identifies an individual or may with reasonable effort identify an individual. Such information includes:

Contact Information: When you request a quote, schedule an installation, or otherwise engage with our services, we collect your full name, phone number, email address, and service address.

Payment Information: We may collect payment card details and keep cards securely on file through our payment processor to process deposits, final payments, and recurring charges related to our services.

Service Information: We may collect information about the property and installation site (e.g., roof type, layout, photographs provided by you or taken by our team) to deliver and improve our services.

Communication Records: We may retain emails, text messages, or call records related to scheduling, service updates, and customer support.

Marketing Preferences: If you opt in, we collect your preferences for receiving promotional emails, SMS messages, and other communications.

Device Information: We collect Personal Information from your device when you access our Site. Such information may include geolocation data, IP address, and unique identifiers (e.g., MAC address and UUID) and other information which relates to your activity through the Site.

    How do we receive information about you?

    We receive your Personal Information from various sources:
    • When you voluntarily provide us your personal details in order to register on our Site;
    • When you use or access our Site in connection with your use of our services;
    • From third party providers, services and public registers (for example, traffic analytics vendors).

    What information we collect?

    How we use the information

    We do not rent, sell, or share Users’ information with third parties except as described in this Privacy Policy.

    We may use the information for the following purposes:

    • Service Delivery: To provide quotes, schedule services, and complete holiday light installations and removals
    • Customer Communication: To send notices regarding your project, respond to service questions, and follow up after installation.
    • Payment Processing: To process deposits, securely maintain cards on file, issue invoices, and provide receipts.
    • Marketing & Promotions: To send you updates, seasonal reminders, promotional offers, and other marketing communications (with the option to opt out at any time).
    • Business Operations: To track call performance, measure advertising effectiveness, and manage customer interactions through our CRM, CallRail, and OpenPhone systems.
    • Analytics & Improvements: To evaluate and improve our website, services, and customer experience.
    • Compliance: To maintain accurate records for invoicing, accounting, and tax purposes.

    Sharing Personal Information

    In addition to the purposes listed above, we may transfer or disclose Personal Information to our subsidiaries, affiliated companies, and subcontractors (such as installers working on our behalf).

    We may also share Personal Information with our trusted third-party providers, which may include:

    • Website & Hosting Providers – to host, secure, and operate our Site.
    • Payment Processors – to securely process and store payment details on our behalf.
    • Customer Relationship Management (CRM) Platforms – to organize and manage scheduling, quotes, and customer records.
    • Call Tracking & Communication Tools – such as CallRail and OpenPhone, to monitor call performance, measure marketing attribution, and facilitate communication.
    • Subcontractors & Contractors – who assist in installing, maintaining, or removing lighting on our behalf.
    • Marketing Platforms – to send emails, SMS campaigns, and promotional materials.
    • Analytics Providers – to help us understand website traffic, service demand, and campaign effectiveness.
    We may also disclose information if we have a good faith belief that disclosure is helpful or reasonably necessary to:

    • Comply with applicable law, regulation, legal process, or governmental request;
    • Enforce our policies (including this Agreement);
    • Investigate, detect, prevent, or take action regarding illegal activities, suspected fraud, or security issues;
    • Establish or exercise our rights or defend against legal claims;
    • Prevent harm to the rights, property, or safety of us, our users, or others;
    • Collaborate with law enforcement when required.

    User Rights

    You may request the following with respect to your personal information

    1. Access – to confirm whether we hold personal information about you and to request a copy of such information.
    2. Correction – to request rectification of personal information that is inaccurate, incomplete, or outdated.
    3. Deletion – to request erasure of your personal information, subject to our need to retain certain records for legal, accounting, or business purposes.
    4. Restriction – to request that we limit the use of your personal information under certain circumstances.
    5. Objection to Marketing – to opt out of receiving promotional communications such as emails or text messages.
    6. Portability – to request a copy of personal information you provided to us in a structured, commonly used, and machine-readable format (where technically feasible).

    Please note that these rights are not absolute and may be subject to our legitimate business needs and applicable legal requirements (for example, retaining tax or invoice records).

    If you wish to exercise any of the above rights, or if you have questions about our use of your information, please contact us at:

    Salt Lake City Christmas Lights LLC
    Email: cole@saltlakecitychristmaslights.com

    Address: 347 East 4020 South, Mill Creek, Utah 84107

    Retention

    We will retain your personal information for as long as necessary to provide our services, and as necessary to comply with our legal obligations, resolve disputes, and enforce our policies. Retention periods will be determined taking into account the type of information that is collected and the purpose for which it is collected, bearing in mind the requirements applicable to the situation and the need to destroy outdated, unused information at the earliest reasonable time. Under applicable regulations, we will keep records containing client personal data, account opening documents, communications and anything else as required by applicable laws and regulations. 

    We may rectify, replenish or remove incomplete or inaccurate information, at any time and at our own discretion.

    Cookies

    We and our trusted partners use cookies and other technologies in our related services, including when you visit our Site or access our services. 

    A "cookie" is a small piece of information that a website assign to your device while you are viewing a website. Cookies are very helpful and can be used for various different purposes. These purposes include allowing you to navigate between pages efficiently, enable automatic activation of certain features, remembering your preferences and making the interaction between you and our Services quicker and easier. Cookies are also used to help ensure that the advertisements you see are relevant to you and your interests and to compile statistical data on your use of our Services. 

    The Site uses the following types of cookies:

    a. 'session cookies' which are stored only temporarily during a browsing session in order to allow normal use of the system and are deleted from your device when the browser is closed; 

    b. 'persistent cookies ' which are read only by the Site, saved on your computer for a fixed period and are not deleted when the browser is closed. Such cookies are used where we need to know who you are for repeat visits, for example to allow us to store your preferences for the next sign-in; 

    c. 'third party cookies' which are set by other online services who run content on the page you are viewing, for example by third party analytics companies who monitor and analyze our web access.

    Cookies do not contain any information that personally identifies you, but Personal Information that we store about you may be linked, by us, to the information stored in and obtained from cookies. You may remove the cookies by following the instructions of your device preferences; however, if you choose to disable cookies, some features of our Site may not operate properly and your online experience may be limited.

    We also use a tool called “Google Analytics” to collect information about your use of the Site. Google Analytics collects information such as how often users access the Site, what pages they visit when they do so, etc. We use the information we get from Google Analytics only to improve our Site and services. Google Analytics collects the IP address assigned to you on the date you visit sites, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personally identifiable information. Google’s ability to use and share information collected by Google Analytics about your visits to this Site is restricted by the Google Analytics Terms of Use and the Google Privacy Policy.

    Third party collection of information

    Our policy only addresses the use and disclosure of information we collect from you. To the extent you disclose your information to other parties or sites throughout the internet, different rules may apply to their use or disclosure of the information you disclose to them. Accordingly, we encourage you to read the terms and conditions and privacy policy of each third party that you choose to disclose information to. 

    This Privacy Policy does not apply to the practices of companies that we do not own or control, or to individuals whom we do not employ or manage, including any of the third parties which we may disclose information as set forth in this Privacy Policy. 

    How do we safeguard your information?

    We take great care in implementing and maintaining the security of the Site and your information. We employ industry-standard procedures and policies to ensure the safety of the information we collect and retain, and to prevent unauthorized use of any such information. This includes the use of secure hosting, encryption where appropriate, password-protected systems, and limited access to personal information on a need-to-know basis.

    We also require our trusted third-party providers (such as payment processors, CRM tools, and call tracking providers) to comply with similar security requirements. Although we take reasonable steps to safeguard information, we cannot be responsible for the acts of those who gain unauthorized access or abuse our Site, and we make no warranty, express or implied, that such access can always be prevented.

    Transfer of data outside the EEA 

    Please note that some data recipients may be located outside the EEA. In such cases we will transfer your data only to such countries as approved by the European Commission as providing adequate level of data protection, or enter into legal agreements ensuring an adequate level of data protection.

    Advertisements

    We may use third-party advertising and analytics tools (such as Google Ads or Meta Ads) to serve advertisements, measure performance, and improve our marketing efforts. These tools may use cookies, pixels, or similar technologies to collect information about your use of our Site in order to serve relevant ads to you (for example, through remarketing campaigns).

    Opt-out options:
    You may opt out of many third-party ad networks, including those operated by members of the Network Advertising Initiative (“NAI”) and the Digital Advertising Alliance (“DAA”). For more information about this practice by NAI and DAA members, and your choices regarding having this information used by these companies, including how to opt out, please visit their respective websites:

    http://optout.networkadvertising.org/#!/

    http://optout.aboutads.info/#!/

    Marketing

    We may use your Personal Information, such as your name, email address, telephone number, etc. ourselves or by using our third party subcontractors for the purpose of providing you with promotional materials, concerning our services, which we believe may interest you.  

    Out of respect to your right to privacy we provide you within such marketing materials with means to decline receiving further marketing offers from us. If you unsubscribe we will remove your email address or telephone number from our marketing distribution lists. 

    Please note that even if you have unsubscribed from receiving marketing emails from us, we may send you other types of important e-mail communications without offering you the opportunity to opt out of receiving them. These may include customer service announcements or administrative notices.

    All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

    SMS Privacy Policy
    Salt Lake City Christmas Lights LLC may disclose Personal Data and other information as follows:

    Third Parties that Help Provide the Messaging Service: We will not share your opt-in to an SMS campaign with a third party for unrelated purposes. We may share your Personal Data with third parties that help us provide the messaging service, including but not limited to platform providers, phone companies, and vendors who assist in the delivery of text messages.

    Additional Disclosures: We may disclose Personal Data to our affiliates or subsidiaries, subject to this Policy. All disclosures exclude SMS opt-in data and consent; this information will not be shared with any third parties.

    Corporate transaction

    We may share information in the event of a corporate transaction (e.g. sale of a substantial part of our business, merger, consolidation or asset sale). In the event of the above, the transferee or acquiring company will assume the rights and obligations as described in this Privacy Policy.

    Minors

    We understand the importance of protecting children’s privacy, especially in an online environment. The Site is not designed for or directed at children. Under no circumstances shall we knowingly allow use of our services by minors without prior consent or authorization by a parent or legal guardian. We do not knowingly collect Personal Information from children under the age of 13.

    If a parent or guardian becomes aware that his or her child has provided us with Personal Information without their consent, they should contact us immediately at cole@saltlakecitychristmaslights.com
    . If we become aware that we have collected Personal Information from a child under the age of 13 without verification of parental consent, we will take steps to remove that information from our servers.

    Updates or amendments to this Privacy Policy

    We reserve the right to periodically amend or revise the Privacy Policy; material changes will be effective immediately upon the display of the revised Privacy policy. The last revision will be reflected in the "Last modified" section. Your continued use of the Platform, following the notification of such amendments on our website, constitutes your acknowledgment and consent of such amendments to the Privacy Policy and your agreement to be bound by the terms of such amendments.

    How to contact us

    If you have any questions about this Privacy Policy, the Site, or the information we collect about you, please contact us at:

    Salt Lake City Christmas Lights LLC
    Address: 347 East 4020 South, Mill Creek, Utah 84107
    Service Address: 11560 South State Street, Draper, Utah 84020
    Email: cole@saltlakecitychristmaslights.com

    Phone: 801-214-8254